QCon San Francisco 2021 November 1-5, 2021 | | [CANCELLED] Balancing Priorities: Revenue Generation vs. Revenue Protection

Abstract

Does the delivery of new features routinely take precedence over fixing technical debt at your company? Revenue protection work is like a poster child for the objectionable, “not in my project” response from project managers. An important constituent when it comes to maintaining a prosperous business, revenue protection work always seems to take a back seat to feature driven requests - especially when work is managed by project versus product. This talk explores the benefits of managing products through the lens of a value stream to better expose risks, examine priorities and reduce dependencies.

Speaker: Dominica DeGrandis

Director of Digital Transformation @Tasktop

Dominica DeGrandis is Director of Digital Transformation at Tasktop, where she helps customers improve the flow of work across value streams. Responsible for introducing customers to flow-based aspects of digital transformation, she guides IT teams and business teams to learn and adopt new ways of working to improve performance.

Dominica is the author of “Making Work Visible: Exposing Time Theft to Optimize Work & Flow”. She is a huge fan of using visual cues to reveal mutually critical information across organizations to inspire change and spur alignment. Dominica lives in Seattle, WA with her husband and extended family. She blogs at ddegrandis.com and tweets at @dominicad.